National Advertising Review Board http://wynco.bbb.org/WWWRoot//SitePage.aspx?site=98&id=a824b759-3137-43b5-aedf-a38056bcce73&debug=False 10 BBB Works to Ensure Ads Live Up to their Hype Sun, 14 Feb 2010 06:00:00 GMT Forty-one percent of the average hour-long prime-time TV show in 2009 was commercials, according to TNS Media Intelligence. http://wynco.bbb.org/article/bbb-works-to-ensure-ads-live-up-to-their-hype-15295